Wreck a Brief, Save a Planet
Right now, too many of our finest young creatives, artists, storytellers and communicators are being put to work selling unsustainable, high carbon products and lifestyles that are driving us to destruction.
This presents both a huge challenge, but maybe an even bigger opportunity. If you’re a young creative aged 18-30 and you’re interested in causing some mischief, join the sabotage with us!
We need to stop the flow of creative talent from promoting dirty fuels, petrol guzzling cars and cut price flights, and redeploy that power to the mammoth task of shifting business, culture and us towards a net zero future.
Imagine a world where...
Young creatives changed the ad industry from inside
We know that lots of young creatives don’t want to work on the stuff that they know is trashing the planet. They’re the ones that have to live on it… But they also want to make exciting work that goes out into the world, and maybe even changes it.
Inside Job is about bringing together this power – giving young creatives an alternative way to use their skills – exposing the dangers of high carbon choices, and promoting a more sustainable and joyful life instead.
We’ll do that by crafting campaigns by young people, for young people, that shine a light on the role of advertising in the climate crisis.
The Brief Sabotage Handbook
Our first foray with the inside job is ‘The Brief Sabotage Handbook’. Created with a group of young creatives, it’s a printed guide for delaying, distracting and ultimately wrecking creative briefs from fossil fuel clients such as Shell and BP.
The handbook offers playful tips to derail every step in the creative process from strategy to production, from ‘politely interrogate the truth of the planner’s consumer insight with an anecdote about your mum’ to ‘blow the production budget on poke bowls’.
As well as the young creatives coming together on each campaign. Glimpse is delivering the Inside Job with our pals at If Not Now digital, and thanks to the generous support of the KR Foundation.
If you’ve got questions about Inside Job, or any of the campaigns we’re running as part of it. Get in touch at firstname.lastname@example.org
Join the sabotage
If you’re a young creative aged 18-30 and you want to help us cause some mischief, sign up to join the sabotage.