A bitter truth
The world cocoa price has collapsed. That means farmers like Rosine just can’t earn enough to live with decency.
We helped the Fairtrade Foundation create an integrated campaign to support female cocoa farmers across the world.
For the launch of Fairtrade Fortnight we built a typical newsagent in East London - complete with shelves, a working till and really bad lighting.
Behind the bars of chocolate we hid a small brass button, which triggered a revolving door and a magical surprise.
Welcome to Rosine's, the world's first secret hot chocolate salon.
With a jazz band, wooden panels and drinks you can stand your spoon up in, this was a speakeasy with a difference.
We placed photos and objects around the room to help build empathy with farmers and their families.
Every hot chocolate was £1.86, the amount cocoa farmers need to earn each day to get by (currently it's around 74p).
Each time the button was pressed in the newsagent, our guests clapped and cheered as another new arrival wandered in.
Over a thousand people visited the Salon in just under a week. The vast majority filled in postcards in support of the campaign and asked chocolate companies to step up and pay more.
The accompanying film we made with Jungle Creations hit over 1.5 million views on Facebook, and thousands of people tagged and shared the story with their friends.Read More →