The problem

We all love the holidays, but the shopping part can leave us feeling a bit empty. Sometimes it feels like we’re just buying stuff for the sake of it.

Imagine a world where you could shop your heart out, leave with nothing, and feel great about it.

The Glimpse

Choose Love is the world’s first store that sells real products for refugees.

From emergency blankets to solar lanterns, every purchase goes goes towards a similar item for someone who truly needs it.

With stores in London, New York and online, this is a new type of retail experience which brings compassion and empathy to the high street.

The Result

In 2017 the store raised over £750,000 our partners, the UK charity Help Refugees. This funded 4900 blankets, 2930 pairs of shoes, 6000 warm coats and much more besides.

The project's media reach was a shade under 200m - a positive and uplifting story about the refugee issue, just when it was falling off the radar.

This year we're just getting started, but the signs are looking good.

Digital love

This year we have completely redesigned the Choose Love website, adding new features like 'bundles' which cover different stages of a refugee's journey.

The result is a slick and informative shopping experience - with none of the guilt that normally gets into your basket.